Sourcetop Brand Center

Effectively manage brand assets, guidelines and images for companies large and small. The Sourcetop Brand Center is based on years of experience with similar systems for IBM, Unilever and Nestle just to name a few.

Product Demo

Take a look at a sample brand center.
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Blog post

How Paul Rand and IBM influenced our Brand Center.
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Sourcetop CMS

Check out the technology behind the solution.
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At the core is our Sourcetop CMS and for those of you familiar with the system it is just as flexible. Design, architecture, page structure, etc. can all be adapted to whatever you need.

With specific modules for Logos, Typography, Colors, Templates, Best Practices, Competitive Library and Style Guide there are few scenarios that have not been thought of. This can form the basis for an intra- or extra-net as well using the standard CMS security.

We also created the Sourcetop Image Library, a self-standing application to manage images. It provides a simple way to manage usage rights, expiration dates and alert the brand team of new additions to the library. Use it alone or with the Brand Center to control all your brand assets.

Sourcetop Brand Center

This is a series of modules that together make up the basic parts of a branding program:

  • Logos
    • Add any type of file (.eps, .ai, .jpg, .png, etc.)
    • Auto generated thumbnail
    • Override thumbnail option
    • Unlimited number of categories and sub-categories
    • Sequence number ordering of categories and files
    • Display on one or multiple pages
    • Download with original file names
    • Auto calculates file size
  • Colors
    • Pantone, CMYK, RGB color specs
    • Hex code auto generated from RGB
    • Unlimited number of categories
    • Sequence number ordering of categories and colors
    • Multiple sizes (configurable) for display per category
  • Templates
    • Add any type of file (.doc, .ppt, .exl, .eps, .ai, etc.)
    • Unlimited number of categories
    • Sequence number ordering of categories and files
    • Download with original file names
    • Auto calculates file size
    • Configurable module for home or sidebar display
  • Best Practices
    • Add any type of file (.mov, .wav, .jpg, .gif, etc.)
    • Unlimited number of categories and sub-categories
    • Sequence number ordering of categories and files
    • Auto generates 800 pixel image preview
    • Large video window preview
    • Download with original file names
    • Auto calculates file size
    • Configurable module for home or sidebar display
  • Style Guide
    • Auto generated links and jump links
    • Can be configured on one or multiple pages
    • Alternate listings with auto generated links

Image Library

This additional module can be used alone or in conjunction with the Brand Center.
  • Store original high resolution images
  • Auto generates 800 pixel preview
  • Auto calculates pixel width and height for Original and Preview
  • Auto calculates file size for Original and Preview
  • Auto generates thumbnail
  • Override thumbnail option
  • Unlimited Categories
  • Each Category can have unlimited Keywords
  • Categories can be radio or checkbox
  • Search tool tied to Categories
  • Only used Keywords are displayed
  • Free text Search
  • Security settings for Low-Res and High res permissions
  • Security settings for Restricted Date
    • Available for use in Open Time Period
    • Available for use in Restricted Period
    • Available for use after Restricted Date
  • Configurable Restricted Date (3 months, etc.)
  • Configurable module for home or sidebar display

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